Hi! I'm Jeethu Karthik.

I've been creating consumer-facing software products for web and mobile platforms for over 15 years.

As a developer-turned-designer, I bring a different perspective to how design affects and influences the development of a product.

Having no formal design education, everything I’ve learnt about Product Design has been the culmination of nearly a decade’s worth of experience in working on projects, big and small, from across the globe. Although I focus primarily on Product Design, I’m equally passionate about and proficient with frontend and backend development, mobile app development, product strategy and communication.

I’m comfortable working organically across design and code, web and mobile, and business and marketing fronts.

2008-10

Joined PixelKraft Media as a Web Frontend Developer to work on Buzzar. Launched Buzzar – India’s first B2C Virtual Exhibition Platform.

2010-12

Designed and launched Moodler at PixelKraft – India's first mood tracking social network. Moodler grew to over 10,000 active users in its heyday.

2012-13

Took a detour into VFX and Motion Capture. Collaborated with Centroid Studios in designing a motion capture recording/collaboration service. Dived head first into Virtual and Augemented Reality technologies and started work on Vubox App for iOS.

2014-15

Joined Sensorial Design Labs as a Product Designer. Started designing for VR and AR technologies. Launched LiveTag – An Augmented Reality Marketing Platform.

2016-17

Joined HipBar – An RBI-approved prepaid wallet instrument bars and restaurants. Launched HipBar – India's first, Aadhaar-authenticated, alcohol home delivery pilot in Bengaluru.

2017-2019

Joined GitLab, Inc. – A single application for the entire DevOps lifecycle. Launched a new product category, Design management, and numerous improvements to WebIDE and Code Review workflows.

2019-22

Joined HappyFox, Inc. to focus on the zero-to-one efforts of the AI-powered HappyFox Chatbot product. Moved to an Engineering Manager role at HappyFox, Inc. with broad responsibilities across design and engineering with a focus on execution and product delivery.

2022-PRESENT

Joined Airbase, Inc. to focus deeply in product design and strategy. Moved to a management role as a Group Product Designer at Airbase, Inc. with the responsibilities of scaling the team and design quality of Airbase's product offerings.

Future

There are no facts about the future – only fiction. The future is a place where anything is possible.